The three-day event is organized by Lanka Exhibition and Conference Services (Pvt) Ltd. with the prime objective of helping business entities of various industries to make inroads into the peninsula which had long been relegated as an area too risky to invest in, the organizers said.
According to the organizers, with a clear mandate and a road map for development, there are opportunities in a wide range of industries which encompasses all facets and stages of these industries in the northernmost tip of the island.
The three day exhibition will be promoted through an integrated advertising campaign which will be implemented directed at the desired target audience entailing print and electronic media.
JITF 2014 had 62,000 visitors from all over Sri Lanka during the 3 days. A total of 7500 delegates were specially invited to the show and 293 international visitors/delegates also visited the show in 2014. JITF 2014 comprised a total of 320 stalls and 25 foreign stalls.