APEDA to participate in Pro Foods/Pro Pack in Sri Lanka
Thursday, August 18, 2011 08:00 IST
The Agricultural and Processed Food Products Export Development Authority (APEDA) will be participating in Pro Foods/Pro Pack, 2011, a comprehensive processed foods and packaging exhibition, held from August 26-28, in Colombo, Sri Lanka.
“With the changing global trends, we need to associate more with our neighbouring countries and understand the potential for Indian food products in these countries. With this intention Apeda will be participating in the exhibition,” Upendra Vats, deputy general manager, Apeda, informed FnB News in a chat over telephone.
Vats said that there was a huge untapped potential for India’s food products in other countries as the country’s food industry was growing and also the export market had grown over the years.
The two dedicated events would facilitate the Indian food and packaging industry to find new avenues in the market and help expansion of the businesses. It would also create a platform for the exporters to showcase their products with no cost imposed and that, according to Vats, would pave a way for the Indian food products to be sold not only in the western countries but also in the neighbouring countries like Sri Lanka.
Vats confirmed that around eight Indian exporters would be participating in the event from various segments, such as chocolate manufacturing industry, candies and a few from the ready-to-eat food segment.
Also, countries like the US, Australia, China and such others will be exhibiting their creations at the event.
“Profoods/Propack, 2011, is the only food and packaging industry event that witnesses participation from food importers, retailers and wholesalers from the food and beverage and allied sectors,” said Vats.
He mentioned that Apeda had 45 square metre space for their stall set up at the event.
It will be inviting exporters to display their products with an intention to cater to the Sri Lankan market and the space was likely to be extended with an increase in the number of exporters, if any.
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