Ayurveda Expo from July 15 – 17


Ayurveda Expo from July 15 – 17

The ayurveda and natural products market is over $ 100 billion and is
growing at over 10-15 percent annually said the President of the
National Chamber of Commerce of Sri Lanka (NCCSL) Asoka Hettigoda.

He said these statistics are of developed countries while statistics
for the developing countries are not accounted for, which shows that
there is tremendous potential for ayurveda and natural products
globally. He said that today globally there is discussion on the
benefits of yoga, vegetarian food, ayurveda medicine as well as natural
health services which is one of the fastest growing areas in the world.
In respect of tourism too, the world is looking for alternate ways of
medicine.

Therefore the future is very good for a country like ours. Earlier
tourism was focusing on seasons and during the off season occupancy was
low but now with ayurveda becoming popular tourists will come all year
round.

Hettigoda said that by promoting ayurveda tourism, economic benefits
will be much more. A tourist who comes will consume local food as well
as use local herbs for medicine which will benefit local growers. There
are 16,000 ayurveda physicians in the country and the Department of
Ayurveda has launched a program to train ayurveda therapists. There is a
tremendous demand for certified therapists from cruise liners and five
star hotels.

The ‘Ayurveda Expo’ to be held from July 15-17 at BMICH Colombo will
showcase Sri Lanka’s potential in ayurveda which has been practised in
Sri Lanka for ages. The exhibition will have ayurvedic products,
services, growers, astrologers, yoga centres, meditation centres, food
(including spices), healing jewellery as well as musicians who will play
calming music. In addition, there will be five traditional ayurveda
physicians at the expo.

The External Affairs Ministry is planning to organise a two day
symposium for Indian Ocean Rim Countries (IORAC) health Ministers,
concurrent to the Ayurveda Expo.

Hettigoda said that NCCSL will have the Ayurveda Expo along with the
Government’s ‘Visit Sri Lanka’ program as the main event in July. He
said that they have got tremendous support from the President’s office,
Ayurveda Department, SriLankan Airlines as well as the EDB.

There will be 15-20 countries and 150 companies participating at the
event.

“We want to make it the best ever ayurveda exhibition in the world”
said Hettigoda. SG

 

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