industry and trade development events; and business development opportunity building between Europe and Sri Lanka with an ongoing program of initiatives, and has also championed the cause of Rizana Nafeek in Saudi Arabia.
Director of Communications and Research at Business Sri Lanka, Ms Julie Robertson, is increasingly upbeat about the prospects for Sri Lanka’s international trade development and says, “We have seen a marked month on month increase of traffic to the BusinessSriLanka.com website over the past two years. Enquiries and requests for information are up substantially over the same time. There is an obvious and renewed interest in trade and tourism with Sri Lanka. However, Sri Lankan companies need to do more on strategy, PR, marketing and communications in order to develop successful and sustainable business in Europe. Businesses need to allocate realistic budgets to support and develop meaningful commercial relationship and trade development.”
Business Sri Lanka operates as a not-for-profit professional network, and is independently funded. The Partnership with Enterprise Lab Europe, will serve to enhance and grow the overall capabilities of the organisation under the terms of a two year MOU. One of the key drivers for Business Sri Lanka in seeking industry sponsors is to increase the range of services and activities of the organisation and to be able to respond better to increasing levels of requests for professional support and services.
Enterprise Lab is a leading European Business Advisory and Support specialist operating in Europe, the US, South Asia and the Middle East. The company provides accelerated market entry support for businesses and trade development organisation developing into new markets including Europe and the Middle East. Enterprise Lab supports both business and government organisations and offers specialist advisory and support services in Strategy, Marketing, PR, Intellectual Property, Market Research and Market Entry. The company covers a number of sectors including ICT, BPO, Electronics, Hospitality, Construction, Innovation, Science, Aerospace and Environmental.
Mark Williams, PR Director at Enterprise Lab, is excited by the Partnership with Business Sri Lanka saying “We are actively involved with Sri Lanka – both representing leading Sri Lankan companies in the European and Middle East markets, as well as providing advisory, training and trade development support. We have witnessed a strong and growing interest in Sri Lanka’s goods and Services internationally since 2009. Enterprise Lab is a strong advocate of building and developing trade links between Sri Lanka and the Rest of the World. Business Sri Lanka is part of that initiative and we are delighted to play a more active role.”