SS Lootah, CIC sign deal for indoor plants

if gte mso SS Lootah International, through its subsidiary company Creative Choice, has signed a cooperation agreement with Sri Lanka-based CIC Agri Businesses to jointly address the agriculture market requirements in the UAE and explore the opportunities in Africa.

Commenting on the partnership, Yousif Bin Saeed Al Lootah, Chief Executive Officer of Creative Choice, said: “We are delighted to cooperate with CIC Agri Businesses, the largest agriculture company in Sri Lanka. We will initially import indoor plants to the UAE markets having identified it as the prime area to focus on in order to enter into the market. There is huge potential in this area as products value addition can be done with the infrastructure available in the UAE.”

Keerthi B. Kotagama, CEO of CIC Agri Businesses, said: “The partnership with Creative Choice complements our vision of enriching the agriculture sector with the best quality produce from ‘seed to shelf’. In addition to the supply of indoor plants, we will also explore the possibilities of establishing advanced projects in Tissue Culture Propagation and Agri Business.”

Creative Choice is a trusted name in the market for Landscaping, Indoor Plants supply and Plants Maintenance services. The history of the company dates back three decades when a Landscaping Division of S.S. Lootah Group was established. With the growth of landscape construction and plants maintenance in the UAE, the Group recognized the importance and value in sharing its decades of knowledge and expertise by serving a large number of clients. This vision led to the formation of Creative Choice in year 2010.

CIC Agri Businesses is the only ‘Seed to shelf’ Agriculture company in Sri Lanka that manages over 10,000 acres of own farm lands, works directly with over 25,000 rural farmers with a strong commitment of enhancing farmer incomes, improving the rural economy and contributing towards the development of Agriculture in Sri Lanka with a view of transforming the island to a bountiful nation.  

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