Apr 13, Colombo: The British retailer Marks and Spencer launched the world’s first carbon neutral bra made in a green factory in Sri Lanka hoping to encourage production of all clothing in more eco-friendly environment.
The carbon-neutral bra available online from today and priced at £ 22 was made in a factory run on solar panels on the roof and hydroelectricity produced on a nearby river.
The energy usage for the production of the lingerie has been reduced by 33 percent and the remaining carbon dioxide produced during manufacture is compensated by planting 6,000 trees in the community every year, the London’s Telegraph reported.
Most of the trees will be native to Sri Lanka, therefore boosting wildlife. A quarter will be fruit trees that can generate money for the local community, according to the Telegraph report.
The Carbon Trust Footprinting Certification Company has calculated the carbon used in making the bra and will monitor the project to ensure emissions are cut.
The retailer, working with the Conservation Carbon Company plans to help local farmers replant trees to create ‘green corridors’ to restore the rainforest in southern Sri Lanka.
The local farmers are helped to develop sustainable agriculture harvesting fruit and timber, the report says.
Sri Lanka’s top apparel makers, MAS Holdings and Brandix have built eco friendly factories. They supply high-end bras and lingerie to top retailers such as MS, Victoria Secret and HM.